services

84% of people say that they’ve been convinced to buy a product or service by watching a brand’s video. (Wyzowl, 2020)

Video will be the top investment for B2B brands in 2022. (Content Marketing Institute, 2021)

In 2019, TikTok was the third most downloaded non-gaming app in the world with over 1.5 billion downloads. (Statista, 2020)

95% of video marketers said they felt they’d increased understanding of their product or service using video. (Wyzowl, 2020)

YouTube, on mobile alone, reaches more people in the 18-34 U.S. audience demographic than any TV network. (YouTube, 2020)

Short articles, less than 3,000 words, ranked third in the B2B content assets that generated the best results in the last 12 months. (Content Marketing Institute, 2021)

56% of marketers who leverage blogging say it’s effective and 10% say it generates the biggest return on investment. (HubSpot, 2020)  

Web traffic is among the top two most-common measurements of success for content marketing strategies. (HubSpot, 2020) 

Consumers are most frustrated with inconsistent brand messaging. (MoEngage, 2021)

67% of companies use lead generation as the sole metric to determine content success. (SEMrush, 2019) 

33% of global marketers invest in mobile web design. (HubSpot Blog Research, 2021) 

80% of consumers say they’ll only download an app from a company they know and trust, and 72% are concerned apps are tracking their movements. (Sinch, 2020) 

40% of mobile website visitors will leave your site if it takes more than 3 seconds to load.

More than half (53%) of marketers say webinars are the top-of-the-funnel format that generates the most high-quality leads. (Demand Gen Report, 2021)

527 million people used mobile browsers that block ads by default in 2019 — a 64% increase from the last edition of the report. (Blockthrough, 2020) 

In 2020, 52% of people using voice assistants were putting them to use either almost daily or a few times a day (NPR)

Google uses 810 unique SERP features. Only 0,2% of keywords hit 161 one of them. (seoClarity, 2020)

Almost 25% of companies invest in mobile optimization as a top SEO tactic. (HubSpot, 2020)

70-80% of people ignore paid search results, choosing to only click on organic search results. (intergrowth, 2020)

Google Analytics is the top SEO tool used by marketers. (HubSpot, 2020) 

Voice search currently accounts for 20% of total searches. (intergrowth, 2020)

61% of marketers rank lead generation as their number one challenge (Startup Bonsai, 2020)

Over 60% of marketers said their CAC has increased in the past three years. (Hubspot, 2020)

Leads from search engines have a 14.6% close rate, while outbound leads (ex. cold-calling, direct mail, etc.) have a 1.7% close rate. (intergrowth, 2020)

66% of marketers generate leads from social media after spending only six hours per week on social marketing. (Social Media Examiner, 2020)

47% of marketers use bots. (HubSpot State of Marketing Report, 2021) 

92% of B2B marketers now have an ABM program, and 68% of them use automation. (Salesforce, 2020) 

In the U.S., 21% of email opens happen between 9 a.m. and noon. (Litmus, 2019)

For every $1 you spend on email marketing, you can expect an average return of $42 (DMA, 2019)

53% of marketers say email has been the most effective channel for early-stage lead generation. (Demand Gen Report, 2021) 

45% of small businesses with effective or very effective email copy have average open rates of 26% or higher. (AWeber, 2020) 

Marketers who used segmented campaigns noted as much as a 760% increase in revenue. (Campaign Monitor, 2019) 

LinkedIn is the largest B2B display advertiser in the U.S. at 32.3%. (eMarketer, 2021)

4 of 5 LinkedIn members drive business decisions. (LinkedIn, 2021)

In 2019, Snapchat was the most important social network for 44% of U.S. teens. (Statista, 2020)

82% of B2B content marketers leveraged Twitter for organic marketing in 2021. (Content Marketing Institute, 2021)

The median engagement rate across all industries on Facebook is 0.08%. (Rivaliq, 2021) 

Instagram is the second best performing social media platform for marketers. (HubSpot State of Marketing Report, 2021) 

Since early 2020, LinkedIn live streams have more than doubled, increasing by 158%. (LinkedIn, 2020)