Let’s get people talking
The right message for the right audience
When you’re selling a highly technical product or service, the message has to articulate the outcome of using it. Sales or seed funding, the value needs to be universally understood. Especially by the people who write the checks.
We help with that.
Teach us what you do. We want to know everything. We’ll listen, we’ll ask questions, study documents, look at demos. We review you’ve got to make sure we understand.
Let’s figure out who we’re talking to. There will be more than one audience – we’ll help you sort them out. This will allow us to help you target the right message to the right people.
People who buy or buy in will have different motivations. We need to segment them. Once we’re clear on why they want it, we have the foundation for your message.
“A use case demonstrates the technology.
A business case is a reason to invest in it.”
It’s not always easy to get the message out there.
Putting together a messaging strategy involves choosing the tools you’ll use for outreach. Use these statistics to create a cohesive plan. Mix and match for your business model and target audience.
To get some buzz going, you need to know how it happens.
Without a strategy, your message will float around with little hope of reaching the people you need. B2B or B2C require very different approaches. Your strategy is a plan for how and where to engage your target audience.
Creating a message requires a strong understanding of your product or service. A value statement is correlated to the problems it resolves for potential customers. Key talking points are created for all assets on all venues.
Websites and landing pages are key elements of your messaging strategy. They are users and investors first impression of your offering. Sites need to be designed for maximum impact, clarity of content and be optimized for SEO
We don’t have to dumb it down…
We do need to remember that there is likely more than one audience you’re trying to reach. Segmenting the message to reach different prospects or stakeholders is key for creating and building a sustainable business.
- Define their Problems
- Align your Solutions
- Link the Value Statement
- Distribute the Message
- Test and Measure
We're a consulting company located in Fayetteville, North Carolina. We develop messaging and digital assets for entrepreneurs and startups with highly technical products or services.
We look for opportunities to partner with other firms on projects. We are a small, woman-owned business, located in a HUBZone. We're experienced in writing government proposals.
- Messaging Strategy
- Video Scripts
- Website/Landing Page Design
- Email Campaigns
- Presentations & Pitch Decks
- Proposals & RFPs