buzz media

Let’s get people talking

The right message for the right audience

When you’re selling a highly technical product or service, the message has to articulate the outcome of using it. Sales or seed funding, the value needs to be universally understood. Especially by the people who write the checks.

We help with that.



Teach us what you do. We want to know everything. We’ll listen, we’ll ask questions, study documents, look at demos. We review you’ve got to make sure we understand.


Let’s figure out who we’re talking to. There will be more than one audience – we’ll help you sort them out. This will allow us to help you target the right message to the right people.


People who buy or buy in will have different motivations. We need to segment them. Once we’re clear on why they want it, we have the foundation for your message.

“A use case demonstrates the technology.

A business case is a reason to invest in it.”

It’s not always easy to get the message out there.

Putting together a messaging strategy involves choosing the tools you’ll use for outreach. Use these statistics to create a cohesive plan. Mix and match for your business model and target audience.

To get some buzz going, you need to know how it happens.

Video Rules

84% of people say that they’ve been convinced to buy a product or service by watching a brand’s video. (Wyzowl, 2020)

Video will be the top investment for B2B brands in 2022. (Content Marketing Institute, 2021)

In 2019, TikTok was the third most downloaded non-gaming app in the world with over 1.5 billion downloads. (Statista, 2020)


84% of people say that they’ve been convinced to buy a product or service by watching a brand’s video. (Wyzowl, 2020)

Video will be the top investment for B2B brands in 2022. (Content Marketing Institute, 2021)

In 2019, TikTok was the third most downloaded non-gaming app in the world with over 1.5 billion downloads. (Statista, 2020)

95% of video marketers said they felt they’d increased understanding of their product or service using video. (Wyzowl, 2020)

YouTube, on mobile alone, reaches more people in the 18-34 U.S. audience demographic than any TV network. (YouTube, 2020)

Copy & Content

Short articles, less than 3,000 words, ranked third in the B2B content assets that generated the best results in the last 12 months. (Content Marketing Institute, 2021)

56% of marketers who leverage blogging say it’s effective and 10% say it generates the biggest return on investment. (HubSpot, 2020)  

Web traffic is among the top two most-common measurements of success for content marketing strategies. (HubSpot, 2020) 

Consumers are most frustrated with inconsistent brand messaging. (MoEngage, 2021)

67% of companies use lead generation as the sole metric to determine content success. (SEMrush, 2019) 

Mobile & Web

33% of global marketers invest in mobile web design. (HubSpot Blog Research, 2021) 

80% of consumers say they’ll only download an app from a company they know and trust, and 72% are concerned apps are tracking their movements. (Sinch, 2020) 

40% of mobile website visitors will leave your site if it takes more than 3 seconds to load.

More than half (53%) of marketers say webinars are the top-of-the-funnel format that generates the most high-quality leads. (Demand Gen Report, 2021)

527 million people used mobile browsers that block ads by default in 2019 — a 64% increase from the last edition of the report. (Blockthrough, 2020) 

In 2020, 52% of people using voice assistants were putting them to use either almost daily or a few times a day (NPR)


Google uses 810 unique SERP features. Only 0,2% of keywords hit 161 one of them. (seoClarity, 2020)

Almost 25% of companies invest in mobile optimization as a top SEO tactic. (HubSpot, 2020)

70-80% of people ignore paid search results, choosing to only click on organic search results. (intergrowth, 2020)

Google Analytics is the top SEO tool used by marketers. (HubSpot, 2020) 

Voice search currently accounts for 20% of total searches. (intergrowth, 2020)

Lead Generation

61% of marketers rank lead generation as their number one challenge (Startup Bonsai, 2020)

Over 60% of marketers said their CAC has increased in the past three years. (Hubspot, 2020)

Leads from search engines have a 14.6% close rate, while outbound leads (ex. cold-calling, direct mail, etc.) have a 1.7% close rate. (intergrowth, 2020)

66% of marketers generate leads from social media after spending only six hours per week on social marketing. (Social Media Examiner, 2020)

47% of marketers use bots. (HubSpot State of Marketing Report, 2021) 

92% of B2B marketers now have an ABM program, and 68% of them use automation. (Salesforce, 2020) 

Email Campaigns

In the U.S., 21% of email opens happen between 9 a.m. and noon. (Litmus, 2019)

For every $1 you spend on email marketing, you can expect an average return of $42 (DMA, 2019)

53% of marketers say email has been the most effective channel for early-stage lead generation. (Demand Gen Report, 2021) 

45% of small businesses with effective or very effective email copy have average open rates of 26% or higher. (AWeber, 2020) 

Marketers who used segmented campaigns noted as much as a 760% increase in revenue. (Campaign Monitor, 2019) 

Social Media

LinkedIn is the largest B2B display advertiser in the U.S. at 32.3%. (eMarketer, 2021)

4 of 5 LinkedIn members drive business decisions. (LinkedIn, 2021)

In 2019, Snapchat was the most important social network for 44% of U.S. teens. (Statista, 2020)

82% of B2B content marketers leveraged Twitter for organic marketing in 2021. (Content Marketing Institute, 2021)

The median engagement rate across all industries on Facebook is 0.08%. (Rivaliq, 2021) 

Instagram is the second best performing social media platform for marketers. (HubSpot State of Marketing Report, 2021) 

Since early 2020, LinkedIn live streams have more than doubled, increasing by 158%. (LinkedIn, 2020)

Essential Services

Message Strategy

Without a strategy, your message will float around with little hope of reaching the people you need. B2B or B2C require very different approaches. Your strategy is a plan for how and where to engage your target audience.


Creating a message requires a strong understanding of your product or service. A value statement is correlated to the problems it resolves for potential customers. Key talking points are created for all assets on all venues.

Web Design

Websites and landing pages are key elements of your messaging strategy. They are users and investors first impression of your offering. Sites need to be designed for maximum impact, clarity of content and be optimized for SEO

We don’t have to dumb it down…

We do need to remember that there is likely more than one audience you’re trying to reach. Segmenting the message to reach different prospects or stakeholders is key for creating and building a sustainable business.

  1. Define their Problems
  2. Align your Solutions
  3. Link the Value Statement
  4. Distribute the Message
  5. Test and Measure

About Us

We're a consulting company located in Fayetteville, North Carolina. We develop messaging and digital assets for entrepreneurs and startups with highly technical products or services.

We look for opportunities to partner with other firms on projects. We are a small, woman-owned business, located in a HUBZone. We're experienced in writing government proposals.

Work Products

    • Messaging Strategy
    • Video Scripts
    • Copywriting
    • Website/Landing Page Design
    • WordPress Site Maintenance
    • Presentations & Pitch Decks
    • Proposals & RFPs

Contact Us